One major shift that Sarah & I made is to avoid using SHAME as a motivator in our coaching. 

This is why we don’t talk about “Clean Eating”, we’ve moved away from emphasizing “6 Week Challenges”, and we focus more on behaviors than simply results (there are many ways to get a result, but not all are healthy).

It’s why we went with Precision Nutrition for training on how to coach — they share this same model…